Recent Work Snapshot

This section presents highlights from projects I’ve worked on with various stakeholders across the product development landscape.

Discover different aspects of my work—from research and discovery to creative and visual projects. Each responsibility highlights how I adapt within development teams, applying transferable skills, continuous learning, and nuanced support to help deliver product outcomes that align with user value, perception, and expectations.

Case study 1:

Gocinema Project

Summary

The cinema exhibition landscape in this region is rapidly evolving, yet many operators still rely on fragmented systems and manual workflows that limit efficiency, reduce visibility, and create inconsistent experiences for moviegoers. Social media platforms like Instagram and TikTok have become common promotional tools, but they fail to provide real‑time schedules or cross‑location transparency, leaving users without a reliable way to discover what’s showing. Smaller cinemas, in particular, struggle with visibility and unpredictable audience engagement.

Through research into user behaviors, operator workflows, and industry infrastructure, we identified key gaps that hinder both business growth and the overall moviegoing experience. These insights informed the creation of Gocinema, a unified platform designed to modernize the cinema ecosystem. Gocinema streamlines scheduling for operators, helps users discover films and events with ease, enables seamless ticket booking, and introduces Go‑Scanner for fast, reliable ticket verification.

This case study outlines how a user‑centered design approach transformed fragmented cinema operations into a connected, efficient, and engaging digital experience for both audiences and operators.

Case Study 2:

Improving Pension Communication for Employees Nearing Retirement

Research Outcome

Based on these insights, I identified opportunities to redesign pension communication through earlier, more transparent, and human-centered interventions—such as age-triggered communication, in-person pension workshops, clearer timelines, and improved access to HR support. This case study demonstrates how design research can uncover systemic gaps in employee experience and inform more inclusive, trustworthy, and sustainable retirement support systems.

Case Study 3:

Usability Study for DineEase — Improving the Food Ordering Experience for Everyday Users

Problem Statement:

Users navigating multiple food delivery platforms often face fragmented experiences, inconsistent pricing, and limited visibility across options. This study seeks to understand how individuals evaluate and interact with these platforms, with the goal of identifying key value perceptions that can inform the design of a unified food delivery aggregator — similar to travel models like Skyscanner or Kayak — that streamlines decision-making and enhances user satisfaction.

Approach

UX Research

I led the full research cycle, from planning and interview guide development to participant recruitment and study execution. The study included 15 participants segmented into two groups: frequent and occasional users of food delivery platforms. Through qualitative analysis and synthesis, I uncovered key user insights that informed product direction and ensured design decisions were grounded in real user needs.

Key Takeaways

* Users want greater transparency around pricing, food hygiene, and packaging.
* Lack of visibility during food preparation creates uncertainty and reduced trust.
* Real-time updates help users feel more in control and confident about their orders.

UX Design

Guided by users’ mental models, I translated research insights into intuitive user flows and wireframes. I focused on core functionalities and usability, creating designs in Figma and collaborating closely with the UI team to ensure a smooth transition from structure to visual execution.

Case Study 4:

Field/Ethnographic Research

Human‑Centered Approaches to Sustainable Object Re‑evaluation

Applied social theory and qualitative research methods to examine how collaborative repair practices influence user behavior, shared responsibility, and sustainable decision-making. Through participant observation, contextual inquiry, and interviews, uncovered key motivations and usability barriers—such as planned obsolescence and limited repairability—translating insights into sustainable, user-centered design strategies. This research led to ongoing academic collaboration and a co-authored publication in Vibrant: Virtual Brazilian Anthropology (2023)."I can't say enough about the outstanding service I received from your company. Their team went above and beyond to meet our needs and exceeded our expectations."

Thank you for visiting my portfolio.
I appreciate your time and interest.

Precious Egboko