Case Study 1—Gocinema

Problem Statement

The cinema exhibition industry is evolving, yet many operators continue to rely on fragmented systems that limit operational efficiency, reduce visibility, and create friction for moviegoers. In this region, cinemas increasingly use social platforms like Instagram and TikTok to promote movie events, but these channels do not provide real‑time schedules across locations, leaving users without a reliable way to compare showtimes or plan visits.

At the same time, audience engagement across cinema branches is inconsistent. Smaller cinemas, in particular, struggle with visibility and discoverability, making their attendance patterns unpredictable. These challenges highlight deeper infrastructural gaps that constrain both business growth and user experience.

We set out to investigate these gaps to understand where the cinema ecosystem falls short — and to uncover opportunities for meaningful digital transformation that can better connect operators, streamline workflows, and enhance the moviegoing experience.

In this project, I conducted exploratory research with cinema‑goers and key internal departments to understand the complex events and interactions shaping the current cinema experience. These insights helped us identify opportunities to reimagine the process through digitally transformative design, creating a more seamless journey for both users and staff. My contributions included user research, user flows, information architecture, and wireframes.

The resulting product delivers a sustainable and dependable digital ecosystem that supports cinemas of all sizes. By improving operational efficiency, increasing user engagement, enhancing price transparency, and enabling quicker, more accessible user journeys, GoCinema elevates the entire end‑to‑end cinema experience.

My Approach

The cinema exhibition ecosystem in this region is undergoing change, yet many operators still rely on disconnected tools and manual workflows that make it difficult to manage schedules, promote events, and understand audience behavior. At the same time, moviegoers often struggle to find reliable, real‑time information across cinema locations, especially as smaller cinemas remain less visible and engagement patterns fluctuate.

Analysis

As a UX designer, I approached this project with the goal of understanding these systemic gaps from both the operator and audience perspectives. Through research into existing workflows, digital touchpoints, and user behaviors, it became clear that the industry lacked a unified, transparent, and user‑friendly digital infrastructure.

This insight led to the creation of Gocinema — a platform designed to modernize the cinema experience end‑to‑end. The solution streamlines movie scheduling for operators, helps users effortlessly discover films and events, enables seamless ticket booking, and introduces Go‑Scanner, a fast and reliable ticket verification tool for on‑site operations.

By aligning business needs with user expectations, Gocinema aims to create a more connected, efficient, and engaging cinema ecosystem that supports growth while elevating the moviegoing experience.

Design Challenge

The core challenge was to design a unified digital experience that addresses the fragmented nature of the cinema ecosystem. Operators needed a more efficient way to manage schedules and promote events across multiple locations, while moviegoers needed a reliable, real‑time view of what was showing, beyond the limited visibility offered by social media posts.

As a UX designer, I needed to bridge these gaps by creating a solution that balanced business needs with user expectations. This meant understanding operational workflows, uncovering pain points in the discovery and booking journey, and designing an experience that could scale across cinemas of different sizes and levels of digital maturity.

  1. The challenge was not just to digitize existing processes, but to reimagine them:
  2. How might we make movie discovery more transparent and engaging?
  3. How might we help smaller cinemas gain visibility and compete fairly?
  4. How might we streamline scheduling and ticket verification for operators?
  5. And ultimately, how might we create a cohesive ecosystem that benefits both sides?
  6. These questions guided the design of Gocinema, shaping a platform that modernizes the cinema experience end‑to‑end.

Create Your Own Website With Webador